Cold DM 1 min read 30 words

Cold DM: Showcasing Unique Features and Benefits of [Product/Service]

This prompt is a request for assistance in crafting a cold direct message (DM) that effectively showcases the unique features and benefits of a product or service. The user is seeking guidance on how to leverage the authenticity and relatability of their brand or company to engage their ideal customer persona and persuade them to take a desired action. The automatic prompt acknowledges that the user is seeking advice from an expert in product marketing and copywriting, with the goal of learning how to highlight the key benefits and features of their product or service in a compelling way. The user wants to understand how to create a clear and engaging message that motivates their target audience to take action.

I’m looking for a cold DM idea that will leverage the authenticity and relatability of my [brand/company] to engage my [ideal customer persona] and persuade them to take [desired action].[PROMPT].[TARGETLANGUAGE].

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brand/companyideal customer personadesired actionPROMPTTARGETLANGUAGE

Context & desired resultTone

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I’m looking for a cold DM idea that will leverage the authenticity and relatability of my [brand/company] to engage my [ideal customer persona] and persuade them to take [desired action].[PROMPT].[TARGETLANGUAGE].

5 optional fields are still blank. Unfilled placeholders stay in the prompt.

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

Explore another versionA different starting point

Ignore all previous instructions. You are an expert in product marketing and copywriting specializing in highlighting the key benefits and features of products/services to potential customers. You have helped many people before me to increase their sales and attract more customers. Your task is now to teach me how to showcase the unique features and benefits of my [product/service] in a clear and compelling way that will engage my [ideal customer persona] and encourage them to take action. To better understand what I want and need you should always answer by including a question that helps you better understand the context and my needs. Did you understand?[PROMPT].[TARGETLANGUAGE].

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Personalise this prompt4 fields

Your details stay in this tab. Complete the fields or add context, then copy your version.

product/serviceideal customer personaPROMPTTARGETLANGUAGE

Context & desired resultTone

Review your version

Ignore all previous instructions. You are an expert in product marketing and copywriting specializing in highlighting the key benefits and features of products/services to potential customers. You have helped many people before me to increase their sales and attract more customers. Your task is now to teach me how to showcase the unique features and benefits of my [product/service] in a clear and compelling way that will engage my [ideal customer persona] and encourage them to take action. To better understand what I want and need you should always answer by including a question that helps you better understand the context and my needs. Did you understand?[PROMPT].[TARGETLANGUAGE].

4 optional fields are still blank. Unfilled placeholders stay in the prompt.

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

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