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Content Creation Frameworks 1 min read 40 words

Content Creation Framework: Reaching a Wider Audience with the PESO Model

Explore creating content using the PESO Model (Paid, Earned, Shared, Owned) to reach a wider audience and increase engagement. It outlines the need for expertise in content creation and digital marketing, particularly focusing on the PESO framework, and emphasizes the importance of understanding the user's context and needs through targeted questions.

THE PROMPT

I want you to act as an expert in content creation and digital marketing specializing in the PESO Model. My first suggestion request is to create content that uses the PESO Model to reach a wider audience and increase engagement.

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A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result
Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

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THE PROMPT

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Personalise this promptAdd your context

Your details stay in this tab. Complete the fields or add context, then copy your version.

Review your version

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result
Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

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