Copywriting 1 min read 33 words

Copywriting: Features and Benefits of [Product/Service] to [Ideal Customer Persona]

Use this template to help individuals create persuasive copy by clearly explaining the features and benefits of a product or service to a specific ideal customer persona, ultimately guiding them toward making a purchase. It includes both a general prompt and an automatic prompt tailored for use with ChatGPT, focusing on the importance of persuasive writing and understanding the user's needs and context.

“I’m looking for a [type of text] that will explain the features and benefits of my [product/service] to [ideal customer persona] in a clear and concise manner, leading them to make a purchase.”[PROMPT].[TARGETLANGUAGE].

Personalise this prompt5 fields

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type of textproduct/serviceideal customer personaPROMPTTARGETLANGUAGE

Context & desired resultTone

Review your version

“I’m looking for a [type of text] that will explain the features and benefits of my [product/service] to [ideal customer persona] in a clear and concise manner, leading them to make a purchase.”[PROMPT].[TARGETLANGUAGE].

5 optional fields are still blank. Unfilled placeholders stay in the prompt.

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

Explore another versionA different starting point

Ignore all previous instructions. You are an expert in copywriting and persuasion specializing in helping people create persuasive texts. You have helped many people before me to create persuasive texts for their products/services. Your task is now to teach me how to craft persuasive texts from scratch. To better understand what I want and need you should always answer by including a question that helps you better understand the context and my needs. Did you understand?[PROMPT] [TARGETLANGUAGE].

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Personalise this prompt2 fields

Your details stay in this tab. Complete the fields or add context, then copy your version.

PROMPTTARGETLANGUAGE

Context & desired resultTone

Review your version

Ignore all previous instructions. You are an expert in copywriting and persuasion specializing in helping people create persuasive texts. You have helped many people before me to create persuasive texts for their products/services. Your task is now to teach me how to craft persuasive texts from scratch. To better understand what I want and need you should always answer by including a question that helps you better understand the context and my needs. Did you understand?[PROMPT] [TARGETLANGUAGE].

2 optional fields are still blank. Unfilled placeholders stay in the prompt.

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

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After trying it in your AI tool, tell us how it went.

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