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Copywriting Frameworks 1 min read 53 words

Copywriting Frameworks: AIDA Outline

Explore creating a marketing campaign outline using the AIDA framework. The user wants a copywriting expert to help them capture the attention of their ideal customer persona, generate interest in their product/service, create desire for it, and prompt action. The user initially requested a campaign outline, but then clarified that they want the assistant to create the outline from scratch as an expert in copywriting and AIDA campaigns.

THE PROMPT

I want you to act as a copywriting expert in AIDA campaigns specializing in creating effective campaigns. My first suggestion request is to write a marketing campaign outline that captures the attention of an ideal customer persona, creates interest in our product/service, generates desire for it, and ultimately prompts them to take action.

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A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result
Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

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THE PROMPT

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Personalise this promptAdd your context

Your details stay in this tab. Complete the fields or add context, then copy your version.

Review your version

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result
Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

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