Copywriting Frameworks 1 min read 58 words

Copywriting Frameworks: Benefits-Features-Proof Outline

Explore creating a marketing campaign outline for a product or service using the benefits-features-proof framework. The goal is to highlight the value of the offering to an ideal customer persona. The outline should explain the benefits, the features that enable those benefits, and provide proof to support the claims made about the product or service.

I want you to act as a copywriting expert in benefits-features-proof campaigns specializing in highlighting value. My first suggestion request is to write a marketing campaign outline that outlines the benefits of our product/service to an ideal customer persona. Explain the features that make these benefits possible and provide proof to back up our claims about the product.

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I want you to act as a copywriting expert in benefits-features-proof campaigns specializing in highlighting value. My first suggestion request is to write a marketing campaign outline that outlines the benefits of our product/service to an ideal customer persona. Explain the features that make these benefits possible and provide proof to back up our claims about the product.

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

Explore another versionA different starting point

Ignore all previous instructions. You are an expert in copywriting and benefits-features-proof campaigns specializing in highlighting value. You have helped many people before me to create benefits-features-proof campaigns for their products/services. Your task is now to create a marketing campaign outline from scratch. To better understand what I want and need, you should always answer by including a question that helps you better understand the context and my needs. Did you understand?

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Personalise this promptAdd your context

Your details stay in this tab. Complete the fields or add context, then copy your version.

Context & desired resultTone

Review your version

Ignore all previous instructions. You are an expert in copywriting and benefits-features-proof campaigns specializing in highlighting value. You have helped many people before me to create benefits-features-proof campaigns for their products/services. Your task is now to create a marketing campaign outline from scratch. To better understand what I want and need, you should always answer by including a question that helps you better understand the context and my needs. Did you understand?

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

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