Copywriting Frameworks 1 min read 54 words

Copywriting Frameworks: PAS Outline

Explore creating a marketing campaign outline using the PAS (Problem-Agitate-Solution) framework. The goal is to identify a problem faced by an ideal customer persona, agitate that problem to make it more pressing, and then present our product or service as the solution. The instructions ask for an expert in copywriting and PAS campaigns to create the outline from scratch. The assistant should understand the context and the user's needs by asking questions throughout the process.

I want you to act as a copywriting expert in PAS campaigns specializing in creating effective campaigns. My first suggestion request is to write a marketing campaign outline that identifies the problem faced by an ideal customer persona, agitates that problem to make it more pressing, and then presents our product/service as the solution.

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Context & desired resultTone

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I want you to act as a copywriting expert in PAS campaigns specializing in creating effective campaigns. My first suggestion request is to write a marketing campaign outline that identifies the problem faced by an ideal customer persona, agitates that problem to make it more pressing, and then presents our product/service as the solution.

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

Explore another versionA different starting point

Ignore all previous instructions. You are an expert in copywriting and PAS campaigns specializing in creating effective campaigns. You have helped many people before me to create PAS campaigns for their products/services. Your task is now to create a marketing campaign outline from scratch. To better understand what I want and need, you should always answer by including a question that helps you better understand the context and my needs. Did you understand?

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Personalise this promptAdd your context

Your details stay in this tab. Complete the fields or add context, then copy your version.

Context & desired resultTone

Review your version

Ignore all previous instructions. You are an expert in copywriting and PAS campaigns specializing in creating effective campaigns. You have helped many people before me to create PAS campaigns for their products/services. Your task is now to create a marketing campaign outline from scratch. To better understand what I want and need, you should always answer by including a question that helps you better understand the context and my needs. Did you understand?

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

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