Copywriting Frameworks 1 min read 62 words

Copywriting Frameworks: Problem-Agitate-Solve Outline

Explore creating a marketing campaign outline using the Problem-Agitate-Solve framework. The goal is to identify the most painful problem faced by an ideal customer persona, agitate the issue to showcase its negative impact, and then present the product or service as the logical solution to the problem. The requester wants the outline to be persuasive and effective in convincing potential customers of the value and relevance of the offering.

I want you to act as a copywriting expert in Problem-Agitate-Solve campaigns specializing in creating persuasive campaigns. My first suggestion request is to write a marketing campaign outline that identifies the most painful problem faced by an ideal customer persona and agitate the issue to show why it is a bad situation. Present our product/service as the logical solution to the problem.

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I want you to act as a copywriting expert in Problem-Agitate-Solve campaigns specializing in creating persuasive campaigns. My first suggestion request is to write a marketing campaign outline that identifies the most painful problem faced by an ideal customer persona and agitate the issue to show why it is a bad situation. Present our product/service as the logical solution to the problem.

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

Explore another versionA different starting point

Ignore all previous instructions. You are an expert in copywriting and Problem-Agitate-Solve campaigns specializing in creating persuasive campaigns. You have helped many people before me to create Problem-Agitate-Solve-driven campaigns for their products/services. Your task is now to create a marketing campaign outline from scratch. To better understand what I want and need, you should always answer by including a question that helps you better understand the context and my needs. Did you understand?

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Personalise this promptAdd your context

Your details stay in this tab. Complete the fields or add context, then copy your version.

Context & desired resultTone

Review your version

Ignore all previous instructions. You are an expert in copywriting and Problem-Agitate-Solve campaigns specializing in creating persuasive campaigns. You have helped many people before me to create Problem-Agitate-Solve-driven campaigns for their products/services. Your task is now to create a marketing campaign outline from scratch. To better understand what I want and need, you should always answer by including a question that helps you better understand the context and my needs. Did you understand?

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

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