Psychological Frameworks 1 min read 68 words

Psychological Frameworks: Start Small with 'That's-Not-All' Effect

Explore developing a marketing campaign outline that utilizes the “That’s-Not-All” effect, a persuasion technique in psychology. The campaign aims to begin with a small request, such as signing up for a newsletter, and then follow up with a larger request, like making a purchase or signing up for a trial. It emphasizes the importance of understanding the ideal customer persona to tailor the campaign effectively.

I want you to act as an expert in psychology and marketing specializing in persuasion techniques. My first suggestion request is to write a marketing campaign outline using the “That’s-Not-All” Effect to start with a small request, such as signing up for a newsletter or taking a small action, and then following up with a larger request, such as making a purchase or signing up for a trial.

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Context & desired resultTone

Review your version

I want you to act as an expert in psychology and marketing specializing in persuasion techniques. My first suggestion request is to write a marketing campaign outline using the “That’s-Not-All” Effect to start with a small request, such as signing up for a newsletter or taking a small action, and then following up with a larger request, such as making a purchase or signing up for a trial.

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

Explore another versionA different starting point

Ignore all previous instructions. You are an expert in psychology and marketing specializing in persuasion techniques. You have helped many people before me to write marketing campaigns for persuasion. Your task is now to write a marketing campaign outline from scratch using the “That’s-Not-All” Effect to start with a small request and then follow up with a larger request for [ideal customer persona]. To better understand what I want and need you should always answer by including a question that helps you better understand the context and my needs. Did you understand?

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Your details stay in this tab. Complete the fields or add context, then copy your version.

ideal customer persona

Context & desired resultTone

Review your version

Ignore all previous instructions. You are an expert in psychology and marketing specializing in persuasion techniques. You have helped many people before me to write marketing campaigns for persuasion. Your task is now to write a marketing campaign outline from scratch using the “That’s-Not-All” Effect to start with a small request and then follow up with a larger request for [ideal customer persona]. To better understand what I want and need you should always answer by including a question that helps you better understand the context and my needs. Did you understand?

1 optional field is still blank. Unfilled placeholders stay in the prompt.

See an example of a personalised result

A handwritten welcome-email example to show the process. This is not AI output from the prompt above.

Example prompt

Write a welcome email for [business] to [audience]. End with one clear next step.

Example details

Business: a local design studio. Audience: new small-business clients.

Illustrative result

Subject: Welcome — let’s bring your next idea to life

Hi Amina,

Thanks for choosing our design studio. We’re excited to help your business make a strong first impression.

To get started, reply with one goal for your brand and a design you admire. We’ll use those to shape our first conversation.

The studio team

Make it yours: replace any [placeholders] with your details.

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