KELVIN DANIEL NASSARI
Sales, Operations & Digital Marketing Specialist
PROFESSIONAL SUMMARY
Results-driven Sales & Operations Specialist with 4+ years of experience scaling B2B and retail revenue across Tanzania. Skilled in WhatsApp and digital lead conversion, key account management, inventory control, and data-driven reporting. Recognized for growing monthly branch sales by 32% within 6 months.
PROFESSIONAL WORK EXPERIENCE
• Increased monthly sales revenue by 32% (from TZS 28M to TZS 37M) by introducing structured WhatsApp Business catalogs and automated client follow-ups. • Managed relationships with 65+ B2B wholesale clients, hotels, and retail shops with an 88% repeat-order rate. • Automated weekly sales, stock, and debtors aging reports in Excel, saving 8 hours of manual work per week.
• Processed 120+ monthly proforma invoices, tax invoices, and delivery notes with 100% billing accuracy. • Coordinated dispatch schedules for 8 delivery vehicles, improving on-time delivery rate from 78% to 94%.
EDUCATION
Second Class Honours (Upper Division)
KEY SKILLS & COMPETENCIES
Technical & Hard Skills: B2B & Retail Sales, WhatsApp & Social Commerce, Advanced Excel & Google Sheets, Tally / QuickBooks Basics, Proforma & Invoicing, AI Workflow Automation Professional & Soft Skills: Negotiation & Closing, Client Retention, Team Leadership, Strategic Planning, Report Presentation Languages: Kiswahili (Native), English (Fluent)
CERTIFICATIONS & KEY PROJECTS
• Certified Digital Sales & AI Business Automation Practitioner — SI Centralization • Google Digital Skills for Africa Certificate